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Setpoint vs ServiceTitan

Choose for the shop you run, not the shop you may become.

ServiceTitan is a deep home-services platform with per-technician pricing, sales-led setup, and broad operational depth. Setpoint is a smaller HVAC-only system with one flat shop price and a more direct implementation path.

Use the official pricing link below to confirm the package your shop would need.

Start with fitNot a winner badge
Setpoint price$349 · whole shopFLAT
Setpoint focusHVAC owner-operators · 1 to 20 trucksHVAC
ServiceTitan focusA stronger fit when the business needs a broad enterprise platform, advanced configuration, a large ecosystem, and implementation support across a more complex operation.VERIFY
Honest fit

A platform decision, not a feature fight.

ServiceTitan and Setpoint are not competing for the same shop. One is an enterprise platform that a growing contractor grows into; the other is a focused system for an owner who is running trucks this week. The wrong question is which has more features. The right one is which is sized to the operation you have.

Choose ServiceTitan when

Its maturity and breadth earn their keep.

A stronger fit when the business needs a broad enterprise platform, advanced configuration, a large ecosystem, and implementation support across a more complex operation.

  • Broad operational suite
  • Established implementation and support organization
  • Deep reporting and configurable workflows
  • Large home-services ecosystem
Choose Setpoint when

HVAC focus and simplicity matter more.

A stronger fit for an HVAC owner running roughly 1 to 20 trucks who wants the call, quote, field, collection, retention, and owner-decision loop without per-technician pricing.

  • Flat whole-shop pricing
  • HVAC-only product decisions
  • Direct founder access
  • Faster path from signup to first real workflow
Decision areas

Where the two structurally differ.

These are not close calls that a feature checklist would settle. Each row below is a structural difference that changes what you pay, how long you wait before the software is useful, and how much of it you will actually touch.

Decision areaSetpointServiceTitan
Pricing model$349 per month for the whole shopPer-technician pricing with package details provided through a sales process
Buying processStart a trial or talk directly with NathanRequest pricing, demo the product, and choose a package
Trade focusHVAC onlyHome and commercial service trades
Operational depthFocused workflow for a smaller HVAC operationBroad dispatch, call booking, payroll, reporting, marketing, and customer-experience depth
AI and owner actionsAI shares the shop record across calls, quotes, prep, follow-up, and owner recommendationsAutomation and AI capabilities vary across ServiceTitan products and packages
HVAC recordEquipment, readings, refrigerant, whole-home units, declined work, warranty, and replacement signalsDeep field-service records with configuration and package depth that should be evaluated in a demo
ImplementationSelf-serve setup or founder-led onboardingSales-led implementation and training resources
Best fitHVAC owner-operators who value speed, flat pricing, and direct supportLarger or more complex contractors that will use the broader platform and ecosystem

Competitor details were reviewed against the official ServiceTitan pricing and packages. Plans and packaging can change after this page is published.

How the price moves

One scales with your crew. One does not.

ServiceTitan prices per technician and quotes through a sales process, so the number you are given depends on headcount and on the package you land in. That model is coherent for a contractor whose revenue scales with every truck added. It also means the software gets more expensive precisely when you are absorbing the cost of a new hire.

Setpoint is $349 a month for the whole shop. The owner, whoever is answering the phone, and every technician are included at that number. Hiring a fourth tech changes your payroll and nothing else.

The honest caveat: at a certain size the per-technician math stops being the deciding factor, because the platform is doing things a flat-priced product does not attempt. If you are running multiple locations, a real dispatch desk, and payroll complexity that needs configuration, you are past the point where this page is useful.

What to add up before you compare
  • Cost per technician multiplied by the crew you expect to run twelve months from now, not today
  • Any implementation, onboarding, or training fee quoted separately from the monthly
  • Modules quoted as add-ons rather than included in the base package
  • Phone, call tracking, or receptionist costs you are currently paying to a separate vendor
  • The months between signing and the software actually running your day
What moving involves

The real cost of a platform is the quarter you spend installing it.

Enterprise field-service implementations are projects. There is configuration, data mapping, training, and a period where the shop is running two systems. That work is often worth doing — but it is work, and it lands on the owner during a season when the trucks still have to roll.

Step 1

Export what you have

Customers, equipment, and price book out of your current system as CSV. Every serious platform will give you this.

Step 2

Import into Setpoint

The importer takes a report-style CSV without a hand-written cleaner first, and every import can be undone if the mapping was wrong.

Step 3

Run one real job end to end

Take an actual inbound call through quote, dispatch, field notes, invoice, and payment. This tells you more than any demo.

Step 4

Keep the old system for a month

Setpoint is month to month, so a parallel run costs one month, not a contract.

Where ServiceTitan is genuinely ahead

Things Setpoint does not try to do.

ServiceTitan has an implementation and support organization, a large partner ecosystem, and configuration depth built over many years and many trades. If you need multi-location controls, deep payroll and commission logic, a formal dispatch operation, or reporting that a controller will sign off on, that maturity is real and Setpoint does not match it. Setpoint is one founder, one trade, and a deliberately smaller surface.

Questions this page gets

Setpoint vs ServiceTitan, asked plainly.

Is ServiceTitan too much software for a small HVAC shop?
Not inherently — plenty of small contractors run it well. The question is whether you will use enough of it to justify per-technician pricing and an implementation period. If the honest answer is that you need calls answered, quotes out, jobs dispatched, and invoices collected, a focused system will get you there sooner.
How does per-technician pricing compare to a flat shop price?
It depends entirely on crew size, which is why we will not print a comparison number. Take the per-technician quote you are given, multiply by the crew you expect in a year, and compare it to $349. Do that math with your own numbers rather than ours.
Can Setpoint handle a shop that is growing past ten trucks?
Setpoint is built for roughly 1 to 20 trucks and the price does not change across that range. Past 20, or once you add locations and a dedicated dispatcher, you are in the territory the larger platforms were designed for.
What does Setpoint do that a general platform does not?
It keeps an HVAC record rather than a generic job record: refrigerant added and recovered per unit for EPA 608 documentation, technician readings that feed an equipment health score, declined repairs that carry forward and surface when that customer calls back, and replacement signals on aging or phased-out refrigerant systems.
Do I have to talk to sales to get a price?
No. The price is on the pricing page and the trial starts without a card. You can talk to Nathan if you want to, but nothing is gated behind it.
A better evaluation

Run the same workflow in both products.

Use one real inbound call, quote, job, invoice, or follow-up. Count the handoffs, missing context, required add-ons, and actual monthly cost for the whole team.

Compare with Nathan →
The practical next step

Test Setpoint on work you already understand.

Fourteen days free, no credit card, and no need to pretend Setpoint is the right fit when another platform serves the shop better.